2010 Spring Conference and Workshop
Diving Deeper: 

Turning your prospect pool into a prospect ocean

Thursday, May 13th and Friday, May 14th
Embassy Suites Columbus

2700 Corporate Exchange Drive
Columbus, Ohio  43231

Sponsored by: 

Featuring Keynote Presentation by Helen Brown and Thursday's Workshop on Prospect Identification presented by Cecilia Hogan.

$90 for 1 day & $125 for 2 days for OPRN members
$125 for 1 day & $160 for new members (membership included)
$105 for 1 day & $140 for 2 days for non-members

Download the Registration Brochure!

 


Conference Agenda
Conference Speakers
Conference Accommodations and Directions
CFRE Credit
Conference Scholarship (download scholarship application
)
Conference Sponsorship
Conference Photos
Prior Conferences

OPRN currently offers a Spring Conference and Fall Regional Gatherings.  All researchers and development professionals, whether members of OPRN or not, may attend. Contact the Conference Chair for more information.

Conference Agenda

Thursday, May 13th

12:30-1:00 p.m.

Registration

1:00-2:30 p.m.

Workshop - Cecilia Hogan: Breadcrumb Navigation: Finding Prospects the Research Way

Just like the best pathfinders, agile researchers leave a trail of breadcrumbs in order to find their way to prospects. Prospects waiting to be found leave a trail of breadcrumbs, too! Join in a lively workshop focusing on how to identify, qualify, and assign prospective major gift donors. The workshop will cover:

  • Refreshing your fundamental prospecting skills with a brief review of, oh, the fundamentals
  • Developing additional skills for efficient and effective prospect identification
  • Cementing your reputation for reliability and trustworthiness (all the while being wrong a lot)
  • Spotting the secret hiding places of prospects you've already found (or who have found your organization)
  • Orienting the research office to the gift pyramid and senior management's vision
  • Assigning new prospects (a group therapy session)
  • Communicating new prospect assignments effectively
  • Re-identifying prospects in or out of the cultivation pipeline
  • Participating in strategy sessions (another group therapy session with you as the therapist)
  • Nurturing a contact team that helps researchers identify the next prospects
  • Creating ways to share prospect information and invigorate the team (including management)
  • Building trust through annual planning and a transparent research process

2:30-2:45  p.m.

Break (snack provided)

2:45-4:00 p.m. 

Workshop continues

4:00 p.m. 

Adjourn for the day

Note: OPRN Board Members will be arranging dinners at restaurants at nearby Easton Town Center (transportation provided).

Friday, May 14th

8:00-8:30 a.m.

Registration & Continental Breakfast

8:30-8:45 a.m.

Welcome/Announcements

9:00-10:30 a.m.

Concurrent Session A  (Attend one of the following:)

Around the World in 90 Minutes w/ Helen Brown Having trouble finding sources for information on prospects living on the other side of the world?  You’re not alone – information can be hard to come by and tricky to decipher once you do find it.  Take a tour of sources from around the world with Helen as your travel guide.

Data Mining - Your Data Gold Mine w/ Page Bullington
Grab that canary - your current database may be a gold mine.  In the current economy, many organizations are prospecting within their own databases rather than seeking new names.  This strategy makes sense, assuming those on your database have given in the past or expressed an interest in your mission.  How do you determine who can increase their giving, and who simply should be maintained at their current giving level?  How do you know you’ve captured the best data on these prospects?

10:30-10:45 a.m. 

Break

10:45-12:15

Concurrent Session B  (Attend one of the following:)
The Missing Link: The Search for Transitional Giving Prospects w/ Lawrence Henze
Data analysis suggests that many organizations have difficulty in identifying transitional giving prospects: individuals emerging from the annual fund process who demonstrate potential to become mid-to-high level donor prospects in the years to come. This session will:
  1. Discuss the concept of transitional giving and its critical contribution to fundraising and campaign success
  2. Describe available tools for identifying transitional giving prospects
  3. Identify fundraising strategies that will encourage successful cultivation of transitional giving prospects
Effective Prospect Management Meetings: A Panel Discussion
moderated by OPRN Board Member Stacy Wheeler
Consistently, one of the greatest challenges faced by fundraising operations is how to hold effective prospect management meetings.  During this interactive session, panelists will discuss what has worked for their institutions, as well as what hasn't.  Specific topics will include prospect management meeting objectives, reports to support successful meetings, meeting content and structure, pitfalls to avoid, and more.  Attendees will be encouraged to share their own experiences and to ask questions.

12:15-1:30 p.m.

Lunch  (provided)

1:30-2:30 p.m.

Helen Brown’s Keynote Address: The Secret to Great Research
Great research goes beyond the facts on the page, beyond your knowledge and skill and beyond the formats and templates that we use.  What is the X factor to great research, and have you already got it?  Helen shares what she’s learned in her 20-year journey to discover the secret to great research.

2:30-3:30 p.m.

Roundtables on various topics  (Speakers to be announced)
**If you have a topic idea or are interested in leading a roundtable, please contact any member of the OPRN board.

3:30 p.m.

Closing Remarks/Adjournment


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Speaker Biographies

KEYNOTE SPEAKER: Helen Brown has been a development professional since 1987 and is president of The Helen Brown Group LLC (HBG), a full-service prospect research consulting firm working with clients around the world.  She is also president of ShareTraining, a web-based training company specializing in prospect research and fundraising, and a partner of BFTConnect ContactReporter.  Prior to founding HBG in 2002, Helen directed advancement research departments at Northeastern University and the Harvard School of Public Health. 

As well, her previous experience includes The University of North Carolina at Chapel Hill, the Albert Einstein Institution, Boston College, the Harvard School of Public Health, and Northeastern University.  Under her eight-year leadership as director of research at the Harvard School of Public Health, Helen's  innovative prospecting strategies enabled the School to reach a $125 million goal with two years left in its capital campaign.

Helen is a board member of the Association of Professional Researchers for Advancement (APRA) and is past president of the New England Development Research Association (NEDRA).  She is the 2006 recipient of the NEDRA Ann Castle Award for service to the prospect research community.  Helen is Special Advisor on Fundraising to the board of the North American Foundation for the University of Manchester, and is a Fellow of the Royal Society for the Arts.  She is also a non-executive director of Factary Ltd (UK).

Page Bullington
, MPA, joined Target Analytics in 2007. She has more than seven years of experience working in the nonprofit industry with a focus on healthcare and political organizations. Prior to joining Blackbaud in 2007, Page was responsible for successfully securing over $2 million in grant funding for Roper St. Francis Healthcare Foundation. As part of the Target Analytics team, Page has worked to offer professional development seminars for healthcare organizations, focusing on both major and annual gift strategies. She has developed a unique consulting offering centered on assisting healthcare organizations in using their patient data to enhance fundraising. Page works with Target Analytics clients across sectors and enjoys getting to coach clients within the K–12, higher education, and cultural areas. She is an active member of the Junior League of Charleston and is a member of the Winthrop Fund annual giving team for her alma mater. Page has a BA in English from Winthrop University and a MPA with a concentration in nonprofit management from the College of Charleston. You can contact Page at Page.Bullington@blackbaud.com.

Lawrence Henze
joined Blackbaud in 2001 as the managing director of Target Analytics when Blackbaud acquired Core Data Services, where he was the founder since 1998. Before Core Data Services, Lawrence was vice president of predictive modeling services at USA Group Noel Levitz, with responsibilities for product development, as well as marketing and sales, of predictive modeling services in the areas of higher education (student admissions and retention), fundraising (prospect identification and qualification), and commercial corporations. Prior to joining USA Group Noel Levitz, He was the president of the Philanthropic Division of Econometrics, Inc., a marketing research and analysis firm based in Chicago, Illinois. In this position, he was responsible for developing state-of-the-art donor and prospect research methodologies for use by nonprofit organizations. From his tenure with Econometrics through his current work, Lawrence has worked with more than 600 clients and has accumulated a wealth of knowledge on the financial, demographic, and attitudinal characteristics of philanthropic donors in the United States. He has spent more than 28 years in the nonprofit world, including 14 years in development and marketing positions for nonprofit organizations, primarily in higher education. Lawrence earned his BA degree from Carroll College (WI) in political science, an MA in public policy and administration, and a JD from the University of Wisconsin-Madison. While at the University of Wisconsin, he lectured in sports law and was the first director of the Institute of Sports Representation. You can contact Lawrence at Lawrence.Henze@blackbaud.com.

Cecilia Hogan
has been leading the prospect research effort at the University of Puget Sound in Tacoma, Washington for 17 years. She served on the Association of Professional Researchers for Advancement (APRA) International board of directors from 1999-2002 and is a former president of APRA-NW. She was a volunteer for Internet Prospector, an e-newsletter and Web site reviewing Internet resources, from 1995 until that project ended in 2008. Cecilia is the author of Prospect Research: A Primer for Growing Nonprofits (2008: Jones & Bartlett, second edition).

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Conference Accommodations and Directions

Accommodations

OPRN has reserved a block of rooms at the Embassy Suites Columbus for $129 per night.  The newly renovated Embassy Suites Columbus hotel offers attractive accommodations in a thriving area, ideal for anyone traveling to Columbus on business or for pleasure. The hotel is conveniently situated amongst some of the most exciting tourist attractions in the area and offers complimentary transportation to nearby Easton Town Center.

Attendees are responsible for their own reservations. Please refer to Ohio Prospect Research Network when making your reservations. Individuals are requested to call (614) 890-8600 by Monday, April 12, 2010, to reserve suites.  Reservations received after this date will be honored on a space available basis at the prevailing corporate rate.

Check-in time is after 3:00 PM.  If your schedule requires an early check-in time, please advise the hotel in advance.  Payment for guest suite is due upon check-in, either by cash or credit card.  Checkout is 12:00 Noon.  Arrangements can be made for luggage storage beyond 12:00 noon.

NOTE:  Please dress in layers.  Heating and cooling may fluctuate in a room setting of this size.

Conference Directions

Embassy Suites Hotel
2700 Corporate Exchange Drive, Columbus, OH  43231
Phone:  (614) 890-8600
FAX:  (614) 890-6768

Located at I-270 and Cleveland Ave-on the north end of Columbus. 

Parking is free.

From the North: Enter I-270 eastbound to the Cleveland Ave. Exit (Exit 27).

From the South: Follow I-71 to I-270, and enter I-270 east-bound to the Cleveland Ave. Exit (Exit 27).

From East or West: Follow I-70 to I-270, and enter I-270 Northbound toward Cleveland.  Take the Cleveland Ave. Exit (Exit 27).

After exiting I-270: After exiting onto Cleveland Ave., immediately get into the far left hand lane. Turn left at the first traffic light onto Community Park Drive. Proceed one block to the first stop sign and turn left onto Corporate Exchange Drive. The hotel is one block ahead on the left side of the street.

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CFRE Credit 

Full participation in the OPRN Spring Conference is applicable for 7.75 points in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.  For those wishing to receive CFRE credit, Continuing Education Points Trackers will be made available at the conference registration table.

This credential is the only internationally recognized baseline professional credential for philanthropic fundraising executives. To learn more, visit the CRFE International Web site.

 

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Eileen Fitzgerald OPRN Conference Scholarship

OPRN will award up to two scholarships each year, each for up to $200, reimbursing, in this order, membership/conference registration, transportation, and lodging expenses. Scholarships will be announced a few weeks before the annual OPRN spring conference. Download the application form and submit it today!

Send questions or comments to the Scholarship/Awards Chairperson.  
Scholarship applications are due by Friday, April 16, 2010.

About the Scholarship

In 2008, the OPRN Conference Scholarship was named in honor of Eileen Fitzgerald, a long-time board member of OPRN who served as the organization's president, conference chair, and membership chair, as well as many other roles. Eileen is an exemplary member of our profession.

By providing this scholarship to the OPRN annual conference, or towards the attendance of an APRA conference, we hope to:

  • Encourage participation by organizations and individuals whose resources for staff development are limited.
  • Promote a baseline skill set in prospect research skills within the Ohio region nonprofit community regardless of the size or affluence of a participant's organization.
  • Promote networking opportunities for new development professionals.
  • Increase awareness of OPRN and build a more diverse membership base.

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Prior Conferences

SPRING 2009 CONFERENCE: Our two-day conference was held on Thursday, April 2 and Friday, April 3 at Embassy Suites Hotel in Columbus, Ohio. Our Thursday workshop on Data Mining was presented by Marianne Pelletier and our New Researchers' Workshop by Kimberly Elahab and Craig Kahn. Our Keynote Speaker was Elizabeth Crabtree, president of APRA'; her first presentation was entitled "Guiding the Way: Rating Wealth, Capacity, and Potential for Philanthropic Giving" and her keynote presentatino was entitled "Partners in Fundraising: Creating Synergy Between Researchers and Fundraising.". The keynote was followed by a panel discussion with a diverse group of Ohio fundraisers.  In addition, Katherine Swank, J.D., from Blackbaud's Target Analytics, served as a speaker.   Thanks to Blackbaud Analytics for serving once again as our title sponsor.

SPRING 2008 CONFERENCE: Our first two-day conference held on Thursday, May 29 and Friday, May 30 at Hilton Columbus at Easton Town Center. Our Thursday workshop on Data Mining was presented by Peter Wylie of Margolis-Wylie Associates. Our Keynote Speaker was Christina Pulawski, an independent consultant and the winner of APRA's 2005 Distinguished Service Award; her presentation was entitled The Future of Prospect Research and How We'll Get There. In addition, David Lamb and Lawrence Henze, both from Blackbaud Analytics, served as speakers. Eileen Fitzgerald received this year's OPRN Distinguished Service Award, and the annual scholarship was named in Eileen's honor. Thanks to Blackbaud Analytics for serving once again as our title sponsor.

SPRING 2007 CONFERENCE: Held on Friday, March 30, 2007 at Marriott North in Columbus, Ohio. Our Keynote Speaker was Bobbie Strand, Consultant, Bentz Whaley Flessner, presenting Informatics and Prospecting: Metrics, Analysis, and Application. In addition, David Lamb from Blackbaud Analytics and Glenn Blair served as speakers. Anne Mayer received this year's OPRN Distinguished Service Award, which will now be named after her. Thanks to Blackbaud Analytics for serving once again as our title sponsor.

SPRING 2006 CONFERENCE: Held on Friday, April 21, 2006 at Embassy Suites Hotel in Columbus, Ohio. Our Keynote Speaker was Joshua M. Birkholz, Bentz Whaley Flessner. Additional speakers were Lawrence Henze from Blackbaud Analytics, Mackensie Wittmer, and Georgie "Jo" Swanson. The OPRN Distinguished Service Award was presented to Bev Robertson. Thanks to Blackbaud Analytics for serving once again as our title sponsor.

SPRING 2005 CONFERENCE: Held on Friday, April 1, 2005 at Embassy Suites Hotel in Columbus, Ohio. Our keynote speaker was Jon Thorsen, Senior Director of Development Resources at American Red Cross National Headquarters, presenting Games Without Frontiers. In addition, David Lamb from Blackbaud Analytics discussed privacy issues, and the OPRN board presented breakout sessions on several topics. OPRN Scholarship winners were Christie Weiner, Ohio Dominican, and John Selzer, Bowling Green University, and the OPRN Distinguished Service Award Winner was Jackie Robbins from Kenyon College! Thanks to Blackbaud Analytics for serving once again as our title sponsor.

SPRING 2004 CONFERENCE: Held on Friday, April 30, 2004 at Embassy Suites Hotel in Columbus, OH. Our Keynote Speaker was Cecilia Hogan, author of the new book Prospect Research: A Primer for Growing Non-Profits, presenting Around the Research Campfire: Stories of Dismal Failure, Near Misses, and Great Success. An additional presentation was made by Lawrence Henze, Managing Director of Blackbaud Analytics, entitled Applications of Market Research to Promote Fundraising Success. The conference concluded with afternoon Concurrent Multi-topic Sessions with the OPRN Board. Sponsored by Blackbaud Analytics

SPRING 2003 CONFERENCE: Featuring: Christina Pulawski, Director of Development Research, Northwestern University - Sessions on: Prospect Identification & Prospect Management - Friday, May 2, 2003 at Embassy Suites Hotel in Columbus, OH. Sponsored by Blackbaud Analytics

SPRING 2002 CONFERENCE: Friday, April 26, 2002 Ohio Historical Center  Columbus, OH - The Role of The Internet In University Advancement & The Sticky Web Has a Hold of Prospect Research Presented By Carl Brown - The Prospect Researcher As Change Agent - Presented By Dr. Rick Dorman

Fall 2001, Regional Gatherings:
MIAMI VALLEY OHIO
October 22, 2001 Dayton Art Institute - Free tour of famous glass artist Dale Chihuly's exhibit, "Form from Fire"
Contact: Rob Boley or Mackensie Clark
NORTHEAST OHIO November 9, 2001 Oberlin University Development Office Contact: Beverly Robertson  

Spring 2001, Regional Gatherings:
NORTHWEST OHIO
Friday, April 27 Mileti Alumni Center, Bowling Green State University Contact: Gail Hanson
NORTHEAST OHIO
Friday, April 20th Student Center at Kent State University Contact: Beverly Robertson
CENTRAL OHIO
Friday, May 4 Fawcett Center on Ohio State's campus. Contact: Lisa Miller
SOUTHWESTERN OHIO Thursday, May 10 610 University Hall, University of Cincinnati Contact: Craig Kahn
MIAMI VALLEY OHIO Tuesday, April 17th E157B Student Union at Wright State University Contact: Rob Boley
 

November 3, 2000 "Advanced Research Methodologies" & "Strategic Prospecting" Diane R. Crane, Managing Associate, Bentz Whaley Flessner

April 28, 2000 "Research for Beginners" Jackie Robbins of Kenyon College and Lisa Hornick of Wright State University. "Planned Giving for Researchers" Robert F. Conrad and Kelli L. Bell, Director and Assistant Director of Development, respectively, in Planned Giving at The Ohio University Foundation.

October 26, 1999 "Privacy and the Right to Know."  Neil Reisner, journalist for the Miami Herald

April 30, 1999  "Applying Technology in the Research Office" and "Internet Research 1-2-3" Joe Boeke, Director of Advancement & Information Services, Bucknell University

November 13, 1998 " Moves Management and Document Imaging" and " Prospect Research for Beginners" Kathleen Foley, Director of Development Services, Carleton College, Beck Sittason

May 1, 1998 "Information Overload:  Death of the Research Profile." Jim Bennetts, Development Officer, Prospect Information & Management, Mayo Clinic

November 7, 1997 "Houston, we have a challenge!" Commanding the Development Research Module through the Information Explosion Jon Thorsen, Director of Development, Princeton University

May 8, 1997 "Targeting Donor Markets - 2000 and Beyond" Judith E. Nichols, PhD, CFRE

October 25, 1996 "Ethics in Fund Raising" Marilyn Fischer, PhD, Assistant Professor Philosophy, University of Dayton

April 26, 1996 "Finding that Magic Number" (A step-by-step discussion for estimating net worth and giving ability) Robert G. Millar, III, Director of Development Research Services, Boston College

October 6, 1995 "Prospecting" Debra Johnson,  Bentz Whaley Flessner

April 28, 1995 "Planned Giving" Joseph O. Bull, Director of Planned Giving, OSU

October 14, 1994 "Understanding the Internet" Christopher D. Felker, Sr. Research Officer, Mass. Institute of Technology

June 17, 1994 "Researching Special Constituencies" Ann Castle, Director of Development Research, Harvard University

October 22, 1993 "Cen$us: Surveys Simplified" Gerlinda S. Melchiori, President, Melchiori Consulting

May 14, 1993 "The Paper Chase: Effective Records Management Techniques" Irene Szmania and Jill Tatem, Case Western Reserve University

October 23, 1992 "Bridging the Gap: From Research to Solicitation" Michael J. Ferin, V.P. Development, Wittenberg University & Joyce Dean Van Vactor, Director of Research, Wilmington College

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For more information about OPRN, please email info@oprn.org. Last Updated: 4/15/08